The five tips included in the Search Engines and the Art of Niche Marketing article are:
- One Page, One Subject: If you have a page that covers multiple subjects then split it up the content onto different pages, each keyworded to their own niche.
- The Smaller the Niche, the Higher the Rank: Be very specific, the more comprehensively a subject is covered, the smaller the niche you need to target.
- Don't Contaminate Your Content: Be very specific and don't try to cover a second subject or multiple subjects on the same page because this will reduce the relevancy of the page.
- Let Google Do Their Job: Google's job is to bring the best information to the top of the results page, so be very specific on your page content and let Google do their job.
- Your Readers Will Help You Develop Your Site: Make sure your contact information is easy to find, doing so your readers can get in touch with more information and questions.
Best regards,

